Tim Stoddart & Ethan Brooks: How to Build an Email List Without Paid Marketing
Feb 27, 2024
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Tim Stoddart, a content creator with over 70,000 followers and 30,000 newsletter subscribers, joins Ethan Brooks to share insights on growing an email list without spending money on marketing. They discuss the importance of understanding your audience’s pain points and psychographics, along with strategies for effective engagement. The duo highlights tools like HypeFury for social media growth and emphasizes the value of automation in email marketing. Listeners will find actionable tips to attract high-paying clients and optimize their reach.
The podcast highlights the freedom and flexibility remote work offers, allowing individuals to travel while maintaining their careers through technology.
Engaging an audience through organic email list building is emphasized, focusing on solving customer pain points with valuable content.
Understanding psychographics instead of demographics enhances content relevance, enabling creators to tailor offerings that resonate with their audience's needs.
Deep dives
The Benefits of Remote Work and Travel
Spending an extended time in a location like Miami highlights the newfound freedom that remote work provides. Many individuals, after years of working hard and saving money, now view this as an opportunity to travel while maintaining their careers. The discussion touches on how technology has enabled effective communication and collaboration among teams, even across various countries, using tools like Slack and Loom. This shift to remote work has redefined what it means to work, allowing greater flexibility to live a balanced life while still being productive.
Writers as Pioneers of Remote Work
Writers are seen as some of the earliest remote workers, capable of producing content anywhere as long as they have basic tools. The conversation references Hemingway's ability to submit work from exotic locations, emphasizing how writing has always allowed for creative freedom. This sentiment resonates with the contemporary remote worker who can function effectively outside of traditional office settings. The notion that writing is intrinsically linked to freedom and exploration is highlighted, reinforcing the idea that this lifestyle is increasingly accessible today.
Building Trust and Influence Without Money
Growing an audience organically through email lists and content creation is discussed as a viable strategy, particularly without relying on paid marketing. Practical steps include identifying customer pain points and frequently asked questions, which can then be addressed through SEO-optimized content. Creating free courses that solve these problems serves as an incentive for individuals to join mailing lists, thus expanding reach. This approach emphasizes the importance of understanding audience needs to foster a trusting relationship that encourages engagement.
Utilizing Psychographics for Effective Audience Targeting
The distinction between demographics and psychographics is crucial for successfully addressing audience needs. Psychographics focus on the interests, behaviors, and challenges of potential customers rather than just their age or gender. This shift allows for better engagement since content can be tailored specifically to resonate with their existing thoughts and problems. The emphasis is placed on understanding what motivates customers, ensuring the created products or services genuinely meet their needs, thus promoting loyalty and engagement.
Automation as a Catalyst for Business Growth
Incorporating automation tools into marketing strategies can significantly boost efficiency and income potential. By automating tasks such as email marketing and course delivery, businesses can operate with minimal effort while maximizing their outreach and conversion rates. The synergy of tools like Podia and ConvertKit showcases how technology can help streamline processes to scale a business effectively. Using automation allows creators to focus on growth and content creation, positioning themselves to take advantage of the digital nomad lifestyle.
On this week's throwback episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank.
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience.Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.