Sales Strategy & Enablement by Revenue.io cover image

Sales Strategy & Enablement by Revenue.io

1065: Be Memorable to Sell Strikingly Differently, with Jennifer Colosimo

Sep 5, 2023
Jennifer Colosimo, President of the Enterprise Division at FranklinCovey and Co-Author of Strikingly Different Selling, talks about the importance of storytelling for effective selling. They discuss how simulations improve sales strategies and the value of coaching to avoid blowing through red lights. She also emphasizes the need to find your differentiator that engages clients in your story.
48:15

Podcast summary created with Snipd AI

Quick takeaways

  • Being relevant, distinct, and memorable is crucial for sellers to stand out and provide value to buyers.
  • Empathy and genuine curiosity are essential in sales to build connections and tailor approaches to the buyer's needs.

Deep dives

AI-powered conversation coaching for sales teams

Revenue.io offers AI-powered conversation coaching to help sales teams handle sales objections and close more deals. By providing real-time coaching and perfect answers to objections, revenue.io enables salespeople to think on their feet and confidently navigate sales conversations. The goal is to equip the entire team with perfect responses and improve win rates. Real-time conversation coaching can help sales teams build more pipeline and close more deals.

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