Matt Mullenax: How we leverage influencer at Huron

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This week Matt Mullenax from Huron joins us as we dive into the world of business, entrepreneurship, and the strategies behind successful brands. In this episode, titled we have a fascinating conversation with a former investment banker turned entrepreneur who has navigated the turbulent waters of Wall Street and the world of direct-to-consumer retail. From working at Bonobos to launching their own personal care brand, Huron, our guest shares valuable insights into influencer marketing, brand partnerships, and the measurement of campaign efficacy. Join us as we explore the power of collaboration with content creators and the importance of building genuine connections with audiences.

[00:01:25] Matt’s story: Investment banker turned entrepreneur creates skincare brand.

[00:05:48] Eliminate transactional sense, let product speak.

[00:12:10] Diverse audience, not just fitness influencers.

[00:15:15] Finding creators, running content on paid property, cultivate ongoing relationships, launch new releases.

[00:20:39] Targeting creators with 5k-50k followers.

[00:22:47] Measuring influencer efforts to drive sales.

[00:25:25] Small spend and making friends.

[00:30:12] Get product out!

Cody Twitter:

⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Taylor Twitter:

⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠