Ex-YouTube Employee on How to Get 100,000 Subscribers FAST | 036

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Jul 11, 2024

Ex-YouTube employee Jon Youshaei shares tips on creating captivating social content, building newsletter subscriber base, hiring the right team, and scaling effectively. Insights on audience growth strategies, maintaining quality while scaling, high-converting video strategies, and balancing creator aspirations for long-term success. Discussions on handling uncertainties in business, effective YouTube packaging strategies, and insights from Jon's time at Instagram and YouTube.

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INSIGHT

Creator Longevity

Educational creators endure longer than entertainers on YouTube.
Entertainment creators either become hugely successful or fail entirely.

ADVICE

Educational Entertainment

Disguise educational content as entertainment to appeal to a broader audience.
Use case studies and examples relevant to pop culture to engage viewers.

ADVICE

Engaging Intros

Hook viewers with strong intros that address potential objections immediately.
Go deeper than surface -level advice and offer unique perspectives in educational content.

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Many creators aim for fame, but only a few build lasting careers while others quickly fade. What sets the long-term successes apart?

This week at Craft & Commerce, Nathan interviews Ex-YouTube employee, Jon Youshaei, to uncover the secrets.

They discuss the truth behind captivating social content to stand out in the crowded digital landscape, effective methods for building a thriving newsletter subscriber base, and tips on hiring the right team to scale faster.

Timestamps:
00:00 Introduction
01:13 Long-Term vs. Short-Term Creator Success
05:25 Capturing Audience Attention
08:09 The Value of True Students Over True Fans
12:16 Hiring and Delegating for Success
21:11 Balancing Creator Aspirations and Team Loyalty
26:43 Jon’s Creator Business
29:37 Newsletter Systems and Processes
33:16 Exclusive Interview with Mr. Beast
39:00 Strategies for Growing Your Audience
43:33 Scaling While Maintaining Quality
48:01 Creating Effective Landing Pages
49:48 High-Converting Video Strategies
55:00 Building a Strong Team
58:54 Service-Based vs. Product-Based Businesses
01:01:31 Handling Uncertainties in Business
01:03:40 Main Motivations
01:04:51 Effective YouTube Packaging Strategies
01:09:22 Chasing Views vs. Maintaining Quality
01:10:53 Insights from Jon’s Time at Instagram and YouTube
01:13:58 Creating Live/Raw Content
01:15:13 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

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X: https://x.com/nathanbarry
Website: https://nathanbarry.com/

Follow Jon:
YouTube: https://www.youtube.com/@youshaei
X: https://x.com/Youshaei
Instagram: https://www.instagram.com/youshaei/
TikTok: https://www.tiktok.com/@youshaei/
LinkedIn: https://www.linkedin.com/in/youshaei/
Website: https://www.youshaei.com/

Featured in this episode:
Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=_VzzVkCBaye9da_l
ConvertKit: https://convertkit.com/
Pat Flynn: https://patflynn.com/
Jay Clouse: https://creatorscience.com/author/jayclouse/

Highlights:
01:25 Teach a skill that makes money to people who have money
13:44 Creators are proud of very strange things
19:28 Perks of working for well known creators
22:56 If you pay for half of someone’s time, you get a quarter of their attention
25:06 Questions Nathan asks when interviewing people
01:04:05 What really drives Nathan?