

Building a Messaging Bridge To Create Demand - Part 1
Dec 5, 2023
Learn about the importance of creating a messaging bridge in marketing and messaging, and how it can lead to million-dollar launches. Discover strategies for effectively bridging the gap between problem and solution, finding winning topics, understanding audience awareness levels, and creating relevant content.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Creating a Bridge with a Timing Belt Issue
01:44 • 1min
Creating a Bridge in Marketing and Messaging
02:58 • 3min
Building a Messaging Bridge and Million-Dollar Launches
05:32 • 27min
Bridging the Gap between Problem and Solution
32:12 • 20min
Finding a Winning Topic
52:21 • 10min
Understanding Audience Awareness Level in Advertisements
01:02:15 • 2min
Understanding the Audience: Creating Relevant Content
01:03:47 • 20min