Building a Messaging Bridge To Create Demand - Part 1
Dec 5, 2023
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Learn about the importance of creating a messaging bridge in marketing and messaging, and how it can lead to million-dollar launches. Discover strategies for effectively bridging the gap between problem and solution, finding winning topics, understanding audience awareness levels, and creating relevant content.
Effective messaging requires bridging the gap between the audience's problem and your solution.
Use data analysis to refine content and messaging to align with your audience's wants and needs.
Leverage proven themes and titles to create content that resonates with your audience and drives engagement.
Deep dives
Bridging the Gap: From Audience Problem to Solution
When it comes to effective messaging, it is crucial to bridge the gap between the problem your audience is experiencing and the solution you offer. Starting with their unwanted experience, such as content not generating engagement or sales, you can then connect it to the mistake that is causing the problem. To illustrate this, you can use analogies or examples, like comparing TED Talks to encyclopedias. By doing so, you can introduce your solution, in this case, the importance of effective messaging. By bridging the gap, you create relevance and capture your audience's interest and attention.
Using Data to Determine Effective Topics
To ensure your content and messaging resonate with your audience, it is crucial to rely on data rather than guesses or surveys. Analyzing the behavior and engagement of your audience will reveal what topics, themes, and problems work best. By testing and observing the data, you can refine your content, messaging directions, and teaching approaches to align with what your audience wants and needs. This could include proven themes, angles, and connection points that have generated positive engagement and response in the past. By understanding the data and using it as a guide, you can eliminate guesswork and create content that truly resonates with your audience.
Turning Successful Themes into Titles and Content
Once you have identified successful themes and topics through data analysis, you can leverage them to create powerful titles and content. When a theme consistently performs well across different platforms or channels, it indicates a winner. You can experiment with different titles and formats while retaining the core theme to ensure continued success. By doing so, you create a strong connection with your audience and increase the likelihood of engagement and response. By understanding the power of proven themes and titles, you can craft content that captivates and resonates with your audience, ultimately driving success in your messaging and marketing.
Finding the Quantum Leap Topic
The key to seeing quantum growth within companies is finding the topic that resonates the most with your audience. This topic should be a winner, where people consistently show interest and engagement regardless of how it is presented. Instead of doing an overview of everything you do, focus on a specific problem or small aspect of your expertise. By diving deep into a small topic, you can create a powerful funnel around it and entice your audience to learn more in your comprehensive program.
Understanding Audience Problems and Mistakes
To create an effective funnel, it is crucial to understand the problems and mistakes your audience faces. By identifying their unwanted experiences and the mistakes they have made in trying to overcome them, you can generate highly qualified leads who are actively seeking solutions. Use language patterns that pinpoint these problems and relate to your struggling avatar, making them feel heard and understood. Take advantage of your own experience and listen to your audience to gather insights about the problems they are facing.
I’ve never done this before on the podcast, but I’m sharing a literal training from inside our New Generation Mastery event we recently held. And it’s all about bridges – no, not the physical bridges across the water you travel over. This “bridge” helps guide your audience from where they are to where you want them to be.
Tune into this special episode for part 1 of a new 3-part series breaking down exactly how to create a bridge in your marketing and messaging. Listen in and discover what a bridge is and examples along the way, the process for creating a bridge in your messaging, when to use the bridge in your marketing, and how to use the bridge in a workshop, webinar, or social media. Remember, this is just part 1! In the following two episodes, you can hear me create a bridge for students in hot seats so you can start to see exactly how the process works.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE WORKSHOP] Master Your Launch Messaging - Learn the messaging secrets that can 3x your launch results! Register here: https://pages.brandonlucero.com/mylm
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
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