What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.

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Show Notes

• Optimal Workshop — Andrew's company
• Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about
• Card Sorting 101 — a guide at Optimal Workshop blog
• Card Sorting — a book by Donna Spencer
• Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack
• Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop

Today's Sponsor

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