#217: Copy These Counterintuitive B2B Sales The Tactics To 3x Your Pipeline

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In episode #217 of the How to Sell podcast, Luigi Prestinenzi and Dave Fastuca sit down with Marcus Chan, founder of Venli Consulting Group, which has helped more than 11,000 B2B sales professionals to sell more and sell better.

Over the course of his 14-year corporate journey, Marcus secured 10 consecutive promotions within two Fortune 500 companies, consistently ranked among the top performers, and guided teams to collectively generate over $700 million in sales, all while amassing a trove of prestigious awards.

Marcus discusses the pivotal moment when he decided to leave the corporate world to pursue his passion for entrepreneurship. He sheds light on the challenges he encountered and the importance of finding the right tools for customer awareness.

Marcus also delves into how he takes control of the technical buyer's process, emphasising the significance of pre-warm up before sales calls. He reflects on the unexpected success of his first ebook and online course, highlighting the supportive community he's built along the way.

We wrap things up as Marcus emphasises on the importance of building trust with the buying committee and offers insights into impactful social media outreach. He discusses prioritising the purchase outcome over mere demos and provides tips for enriching sales conversations, all while sharing podcast promotion guidance from his own experiences.

Whether you're a seasoned professional or just starting in sales, Marcus's wisdom and experiences will leave you with valuable takeaways and actionable insights.

If you enjoy this podcast, please leave a 5 star rating on Spotify and a review on Apple podcasts.

Socials:

- Spotify: https://shorturl.at/hJPQ8 

- Apple: https://shorturl.at/oEI58 

- LinkedIn:

Luigi Prestinenzi - https://shorturl.at/diwy9

Dave Fastuca -  https://shorturl.at/ctvLY

Marcus Chan - https://www.linkedin.com/in/marcuschanmba/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.