435: Prioritizing Recipe Testing and Purpose in Food Blogging with Michelle Cehn from World of Vegan

Nov 14, 2023

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Running a mission-driven food blog, balancing business with purpose, and creating a recipe-testing process with Michelle Cehn from World of Vegan.

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Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan.

Prioritizing Recipe Testing and Purpose in Food Blogging

Michelle has been blogging for a long time (she even has the @vegan handle on Instagram!) and has been passionate about animal rights and vegan cooking from the get-go. But her approach to sharing that mission with her readers has evolved over the years, and she explains more about why in this interview.

Michelle also shares more about how she balances the aspects of her job that bring her joy and a sense of purpose with the business and financial side of running a food blog.

Last but certainly not least, Michelle and Bjork chat about the recipe testing process that Michelle has used for her cookbook and for her blog, and how she recruits volunteers to help test each of her recipes.

In this episode, you’ll learn:

How and why Michelle started a vegan blog and how her approach to sharing vegan recipes has changed over the years.
How Michelle and Toni Okamato monetized their sites with meal plans.
How she balances a mission-driven and profit-driven approach to her business.
What the recipe testing process at World of Vegan looks like.
About the recipe testing process (with over 75 volunteers!) for Michelle’s cookbook.
The exact questions Michelle asks her recipe testers for each recipe.

Resources:

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