In Machines We Trust: How retail is using AI to prevent fraud

Retailers face an evolving landscape of fraud tactics each day. It’s why companies are increasingly turning to AI to try and catch threat patterns never seen before, and block attacks before they happen. While this approach lends itself to efficiency, it’s also one that relies on increasingly complex data profiles of consumers. In this episode, we peer into the world of retail fraud detection. 

We Meet:

David Cost, VP of ecommerce and marketing at Rainbow Apparel

Will Douglas Heaven, senior editor for AI at MIT Technology Review

Rajesh Ramanand, co-founder & CEO at Signifyd

Credits:

This episode was reported by Jennifer Strong and produced by Anthony Green and Emma Cillekens, It was edited by Mat Honan and contains original music from Garret Lang and Jacob Gorski. Our mix engineer is Garret Lang and our artwork is made by Stephanie Arnett.