In Machines We Trust: How retail is using AI to prevent fraud
MIT Technology Review Narrated
00:00
The Problem of Turning Away E Fraudsters
Retailers are turning away anywhere from one to 20 % of their traffic, which is good people who are trying to buy from sights. If you could tell the retailer that jenifer is a good person, give her her money back to day, but because you gave her the money back todi, she may shop again at your store,. You drive conversion at that point. That's one of the interesting problems that i think is going to be the next phase of what retailers have to deal with.
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