The hosts discuss frustrations with technical issues, including the destruction of a Bluetooth mic. They share tips for creating effective training videos and emphasize the importance of incubators and transformation experiences. They also discuss the significance of positioning a newsletter and share tips for a successful launch.
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Quick takeaways
Creating concise and action-oriented training videos helps enhance the learning experience.
Condensing programs into shorter timeframes maintains momentum and focuses on getting participants results rather than lecturing through presentations.
Deep dives
Creating Bite-Sized Training Modules for Incubator
In the podcast episode, the host discusses the process of creating 138 bite-sized training videos for his incubator program, 'Right to Freedom.' He highlights the challenge of dealing with technical issues, such as microphone problems. The host shares how he dealt with a malfunctioning Bluetooth mic by destroying it and using another mic to re-record the video. He emphasizes the importance of keeping training videos concise and action-oriented, ranging from three to five minutes in length. The host recommends getting learners into a state of action and neuroimprint concepts onto note cards to enhance the learning experience.
Creating Transformation Experiences Instead of Courses
The host expresses his belief in creating transformation experiences rather than traditional courses. He describes his program, 'Right to Freedom,' as an incubator designed to help participants make six figures by writing one thing per month. The host explains the challenge of condensing the program into a shorter timeframe, eventually reaching eight weeks to maintain momentum and discipline. He also mentions the focus on getting participants results rather than simply lecturing through PowerPoint presentations. The host suggests using neuroimprinting and note cards to facilitate learning and shares his views on creating a recurring revenue knowledge engine.
Positioning and Launching Physical Monthly Newsletters
In the podcast, the host discusses the importance and intricacies of physical monthly newsletters within the context of his program. He mentions that many people underestimate the complexity of creating and launching such newsletters and highlights eight critical hidden factors in positioning a newsletter for success. The host alludes to the psychological triggers and strategies involved in attracting an audience and building trust. He shares his dedication to the 'Scott Shepherd letter,' his monthly work of art, and encourages listeners to subscribe and support his movement.