How to Track PPC Without Destroying Your SEO

Real estate investors SEO strategy reveals tracking mistakes destroying Google rankings. Learn NAP consistency secrets, PPC landing pages, call tracking methods that protect organic traffic.

In this episode of Collective Clicks, host Brandon Bateman sits down with Zach Blackburn, Director of SEO at Bateman Collective, to expose the tracking mistakes that are sabotaging your search rankings. If you've been working with an SEO company for years without results, this conversation reveals why—and exactly how to fix it. 🎯

Zach breaks down the myth that sending PPC traffic to your main website boosts SEO (Google confirms there's zero correlation), and shares the precise 7-step process that allows you to track every lead source without destroying your NAP consistency or tanking your Google Business Profile rankings.

You'll discover why dedicated landing pages outperform homepage traffic for paid campaigns, how dynamic phone number tracking works with call tracking software, and the exact setup that lets you know whether leads came from SEO, PPC, your Google Business Profile, or other channels—all while maintaining perfect citation consistency across 80+ directories. 💡

📖 WHAT YOU WILL LEARN

• Why sending PPC traffic to your homepage actually hurts conversions
• The truth about whether paid ads boost your SEO rankings (Google's official stance)
• How NAP consistency affects your Google Business Profile authority
• The 7-step process for tracking leads without SEO penalties
• Dynamic phone number strategies that protect your rankings
• How to use Call Tracking Metrics for keyword-level attribution
• The right way to set up your Google Business Profile phone numbers
• Why different marketing channels need separate landing pages
• How to track 90%+ of your traffic sources accurately

🕒 TIME STAMPS
00:01 – The SEO Tracking Dilemma
01:45 – Does PPC Traffic Boost SEO Rankings?
04:06 – Why Dedicated Landing Pages Outperform Homepages
06:56 – Branded Search as a Ranking Signal
11:24 – Why Real Estate Investors Have Too Many DBAs
12:20 – The Tracking Extremes That Hurt Results
17:35 – NAP Consistency Explained
19:17 – Step 1: Create Separate Non-Indexed Landing Pages
22:34 – Step 2: Use Call Tracking Metrics for Granular Data
26:44 – Understanding Dynamic Phone Number Technology
29:04 – Step 3: Establish Your Main Business Phone Number
30:16 – Step 4: Masking Numbers Without Hurting SEO
31:49 – Step 5: Google Business Profile Tracking
34:31 – Step 6: Google Business Profile Primary Number Strategy
35:02 – Step 7: Maintaining Consistency Across All Citations
38:31 – The Pipeline Approach to Long-Term SEO Success
39:33 – Where to Learn More About SEO Strategy

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