

584: Building a 7-Figure Online Business in Just 2 Years
Oct 26, 2023
Spencer Russell shares his journey of building a successful online business focused on helping kids learn to read. He discusses market research, creating the online course 'Toddlers Can Read,' and the emotional rollercoaster of launching their business. The chapter also covers marketing strategies, SEO, advertising with Google and Facebook, and the use of BetterHelp sponsorship. The different products available for purchase, live chat feature, and changes in conversion rates are discussed. The pros and cons of buying one-time purchases vs. recurring subscriptions are explored, along with insights on structuring their day and the concept of PQO. The power of engagement, novel approaches, capturing attention quickly, and customer feedback are highlighted.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building a Successful Business
02:17 • 16min
Marketing Strategies, SEO, and Advertising
18:37 • 4min
Products, Live Chat, and Conversion Rates
22:17 • 11min
Pros and Cons of Buying One-Time Purchases vs. Recurring Subscriptions
33:23 • 3min
PQO and Surprises in Building the Business
36:35 • 11min
The Power of Engagement and Novel Approaches
47:47 • 3min