The Side Hustle Show

584: Building a 7-Figure Online Business in Just 2 Years

Oct 26, 2023

Spencer Russell shares his journey of building a successful online business focused on helping kids learn to read. He discusses market research, creating the online course 'Toddlers Can Read,' and the emotional rollercoaster of launching their business. The chapter also covers marketing strategies, SEO, advertising with Google and Facebook, and the use of BetterHelp sponsorship. The different products available for purchase, live chat feature, and changes in conversion rates are discussed. The pros and cons of buying one-time purchases vs. recurring subscriptions are explored, along with insights on structuring their day and the concept of PQO. The power of engagement, novel approaches, capturing attention quickly, and customer feedback are highlighted.

52:08

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Quick takeaways

Identifying a niche in early childhood education and fulfilling a need can lead to significant business success.

Passion and expertise in a chosen business idea can drive entrepreneurial success.

Creating engaging and tailored content, analyzing data, and leveraging social media are crucial for business growth.

Deep dives

Identifying a niche and fulfilling a need

Spencer Russell shares how he identified a gap in the market for online courses that help parents teach their toddlers how to read. He discusses how he realized the potential of this niche after seeing a lack of resources for teaching reading compared to other aspects of toddler parenting. With a focus on fulfilling a need and providing valuable content, Spencer created the Talkers Can Read online course.

Introduction

2min

Building a Successful Business

16min

Marketing Strategies, SEO, and Advertising

4min

Products, Live Chat, and Conversion Rates

11min

Pros and Cons of Buying One-Time Purchases vs. Recurring Subscriptions

3min

PQO and Surprises in Building the Business

11min

The Power of Engagement and Novel Approaches

3min

It's one thing to teach a toddler to read; it's another entirely to transform that skill into a 7-figure business.

Spencer Russell built Toddlers Can Read from the ground up and achieved tremendous success in just 2 years.

Despite early setbacks with initial sales, he adapted by refining the course experience and struck gold with viral content on TikTok.

As Spencer innovates, scales, and plans a rebranding, he remains deeply committed to his mission—helping children everywhere unlock their reading potential.

Explore his strategies, learn from his experiences, and discover why he believes in giving your side hustle full-time energy.

Tune into episode 584 of The Side Hustle Show to learn: