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The Side Hustle Show
584: Building a 7-Figure Online Business in Just 2 Years
Oct 26, 2023
Spencer Russell shares his journey of building a successful online business focused on helping kids learn to read. He discusses market research, creating the online course 'Toddlers Can Read,' and the emotional rollercoaster of launching their business. The chapter also covers marketing strategies, SEO, advertising with Google and Facebook, and the use of BetterHelp sponsorship. The different products available for purchase, live chat feature, and changes in conversion rates are discussed. The pros and cons of buying one-time purchases vs. recurring subscriptions are explored, along with insights on structuring their day and the concept of PQO. The power of engagement, novel approaches, capturing attention quickly, and customer feedback are highlighted.
52:08
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Quick takeaways
- Identifying a niche in early childhood education and fulfilling a need can lead to significant business success.
- Passion and expertise in a chosen business idea can drive entrepreneurial success.
Deep dives
Identifying a niche and fulfilling a need
Spencer Russell shares how he identified a gap in the market for online courses that help parents teach their toddlers how to read. He discusses how he realized the potential of this niche after seeing a lack of resources for teaching reading compared to other aspects of toddler parenting. With a focus on fulfilling a need and providing valuable content, Spencer created the Talkers Can Read online course.
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