The Side Hustle Show

584: Building a 7-Figure Online Business in Just 2 Years

Oct 26, 2023
Spencer Russell shares his journey of building a successful online business focused on helping kids learn to read. He discusses market research, creating the online course 'Toddlers Can Read,' and the emotional rollercoaster of launching their business. The chapter also covers marketing strategies, SEO, advertising with Google and Facebook, and the use of BetterHelp sponsorship. The different products available for purchase, live chat feature, and changes in conversion rates are discussed. The pros and cons of buying one-time purchases vs. recurring subscriptions are explored, along with insights on structuring their day and the concept of PQO. The power of engagement, novel approaches, capturing attention quickly, and customer feedback are highlighted.
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