Code Story: Insights from Startup Tech Leaders Season Favorite - Emmanuel Straschnov, Bubble
Nov 25, 2025
Emmanuel Straschnov, co-founder and co-CEO of Bubble, shares his journey from rural France to tech innovator. He discusses the creation of Bubble, a no-code platform empowering non-technical founders to build apps effortlessly. Emmanuel reveals the challenges of developing an MVP, the importance of user feedback in product roadmapping, and scaling with smart tech choices. He highlights the pride in pushing no-code limits and offers advice to young founders about trusting their instincts when making decisions.
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Visual Editor Plus Hosting Is The Product
- Bubble's core product is a visual web-based editor plus a hosting platform that lets non-technical founders build and run apps without code.
- Emmanuel emphasizes that Bubble sells hosting at scale, not just editor access, enabling complex applications to run in production.
Founders Built A Custom Stack Early On
- Emmanuel and his co-founder built Bubble's early product and custom front-end starting in 2012 before frameworks like React were popular.
- For the first five years, it was just the two founders building the product and handling nearly every user interaction themselves.
Prioritize User Intent Over Feature Requests
- Use user intent, not literal feature requests, to decide product roadmap priorities and design solutions that fulfill their goals.
- Combine quantitative signals with judgment about long-term vision to pick investments that unlock user value.
