Nikonomics - The Economics of Small Business 219 - The Secret to Standing Out without Going Viral with Nick Gray
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Aug 18, 2025 Nick Gray, a serial entrepreneur behind businesses like Museum Hack and author of The Two-Hour Cocktail Party, shares insights on effective networking strategies. He emphasizes the importance of hosting meetups to build a supportive community and deep connections. Nick talks about using icebreaker questions to foster engagement and the role of a personal website in enhancing professional reputation. Additionally, he explores how AI tools can streamline content creation and help entrepreneurs stand out without relying on viral moments.
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Build An Army By Hosting Meetups
- Host local meetups or two-hour cocktail parties to build an "army" of supporters for your business.
- Run them quarterly and use them to give attendees connections and immediate value.
From Birthday Parties To Business Growth
- Nick started hosting alternative birthday gatherings and small happy hours when traditional networking failed him.
- That practice evolved into using two-hour events to build Museum Hack and other ventures.
Run Small, Cheap Happy Hours
- Host inexpensive 15–22 person happy hours as a repeatable way to add value and attract customers.
- Use those gatherings to move people off screens and into relationships that seed businesses and side projects.
