009: Finding your Sales Voice

In 'Wanting: The Power of Mimetic Desire in Everyday Life,' Luke Burgis delves into the concept of mimetic desire, which is the tendency to imitate the desires of others. Drawing on the work of René Girard, Burgis explains how our desires are mediated by models and how this can lead to rivalry, conflict, and unfulfilling pursuits. The book distinguishes between 'thin' desires, which are superficial and mimetic, and 'thick' desires, which are deeper and more lasting. Burgis provides tactics for identifying and transforming these desires, such as creating a hierarchy of values, finding sources of wisdom that withstand mimesis, and practicing empathy. The book aims to help readers gain control over their desires and find more meaning in their lives by making intentional choices rather than blindly following mimetic forces.