Make smarter choices when deciding how to price your product or service by arming yourself with an understanding of the psychology that contributes to consumer behavior. Behavioral economist, author, and Brainy Business Podcast host Melina Palmer joins On Leadership to share how to build consumer curiosity, present information in a clear and concise manner, and get out of your own way when making tough decisions about pricing in your business.

Execute Your Strategic Goals and Create Breakthrough Results: Rather than just a theory, The 4 Disciplines of Execution is a proven set of principles designed to help leaders consistently achieve breakthrough results. This shareable guide gives an overview of each discipline to help you get started on achieving your goals by executing on your priorities.

Ep. 304 - the all or nothing mentality