Big Technology Podcast Was The Creator Economy Way Overblown? — With Kaya Yurieff and Joe Caporoso
Feb 8, 2023
Kaya Yurieff, a reporter specializing in the Creator Economy at The Information, teams up with Joe Caporoso, President of Team Whistle and founder of Badlands, to dissect the creator landscape. They explore whether the hype around the Creator Economy is warranted, examining disparities in creator income and the role of venture capital. The discussion also delves into the shift from free content to subscription models, highlighting the importance of strategic partnerships in securing sustainable income. Are creators thriving or merely surviving? Tune in to find out!
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Creator Economy Promise vs. Reality
- The "creator economy" suggests anyone can make a living online.
- This promise has been fueled by platforms and VCs, but reality is different.
Defining the Creator Economy
- The creator economy encompasses creators, platforms, and supporting roles (managers, editors).
- It focuses on how creators monetize content on various platforms.
TikTok's Impact and VC Boom
- TikTok's rise during the pandemic inflated follower counts, making virality seem attainable.
- This led to a surge in VC funding and startups aiming to support creators, like Linktree.