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Was The Creator Economy Way Overblown? — With Kaya Yurieff and Joe Caporoso

Big Technology Podcast

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Evaluating the Creator Economy and Social Media Trends

This chapter explores the dynamics of the creator economy, emphasizing the roles of TikTok, Instagram Reels, and YouTube Shorts in trend creation. Speakers debate the validity of the creator economy's hype, concluding that while some claims may be overstated, opportunities for creators abound through strategic brand partnerships.

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