In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO).
This week, we refer to the following articles/resources: - Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World of the article - What Should Replace The Third-Party Cookie? It Depends On Who You - Beauty For All, Ulta Beauty by Shelley Haus
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Raquel Merchant on Linkedin Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
The Programmatic Digest