#041 Dorothy Illson | Profitable Facebook Ads

Dorothy Illson is a speaker, entrepreneur, and founder of Needle’s Eye Media, an advertising management agency that helps customers get the most online visibility for their dollar. She also hosts Do Well & Do Good, a podcast where she asks other entrepreneurs how they’ve achieved professional and personal success while still contributing to the community. Dorothy believes financial growth is a vital ingredient to having a positive effect on the world at large.

In this episode, Dorothy explains how she found her calling in the world of ad management and explains how she was able to bring in clients when starting her business. She also dishes some important tips for making the most of your own Facebook ads.

The Finer Details of This Episode:

• How Dorothy’s agency helps its clients get on top of their ad game and optimize the traffic coming to their sites.
• What is “paid traffic” and what does it mean to a rising entrepreneur?
• Why Dorothy realized accounting wasn’t the career for her and what drew her to the world of ad management.
• The reason a good grasp of numbers can go a longer way than good copy in the advertising game.
• Dorothy’s secret for finding clients in the early days of her agency.
• Dorothy’s core lessons for entrepreneurs looking to implement Facebook ads into their marketing strategy.
• Why you never want to send paid traffic directly to your homepage.
• Building an avatar for your ideal customer to understand what they want and how you can best deliver it.
• Why big brands with big advertising budgets are surprisingly not as effective with regards to paid traffic.
• The reason Dorothy trusts personal brands more than the larger, more well-known ones.

Quotes:

“I was able to really get experience and taste a lot of different areas of marketing.”

“You really need to let your ego quiet down a little bit and just have the guts to ask for help.”

“The best way to build a business is by creating raving fans out of your clients and customers who are then gonna tell people about you.”

“It’s not just about getting clients, it’s about delivering to an extremely high level so that those clients are gonna keep coming and coming.”

“Give people what you promised them and make it so valuable that they are gonna start to build that Know, Like and Trust factor that’s gonna lead to a sale.”

“The brands that I trust the most are the brands built around people.”

Mentions:

Moink, AdSkills, Chris Harder, Gerard Adams

Guest Links:Needle’s Eye Media - https://www.needleseyemedia.com/

Do Well & Do Good - http://dowellanddogood.co/

Dorothy on Instagram - https://www.instagram.com/dorothyillson/

Dorothy on Facebook - https://www.facebook.com/dorothyillson/

 

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