Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, Rob Petrosino, on the future of (spatial) commerce and digital twinning. Listen now!
Your home is the store of the future
Key takeaways:
- Spatial computing is nascent, with current devices being bulky and heavy. The form factor is a challenge for consumer adoption but has more immediate applications in specific industries like design and repair.
- The adoption of head-mounted displays for B2B use cases is likely to outpace consumer adoption due to cost considerations.
- Digital twinning is a crucial aspect of spatial computing, allowing for accurate 3D representations of physical products and spaces. This technology has potential in various industries like fashion, interior design, and personalized shopping experiences.
- AI plays a significant role in optimizing spatial experiences by offering predictive analytics, personalized recommendations, and conversational commerce. It accelerates the adoption curve by analyzing vast amounts of data to enhance user experiences.
- The future of commerce lies in combining physical spaces with digital experiences to create immersive shopping environments. Brands should focus on telling engaging stories through spatial design that involves narrative elements.
- The implementation of pay-with-biometrics technology in physical stores is a precursor to what might be possible in spatial commerce.
- In terms of current apps on Apple Vision Pro, there is room for improvement in providing novel experiences that are seamlessly integrated with fully-fledged ecommerce capabilities.
- {00:10:22} - “If you look at calculators, you had a massive computer that was the size of a room for a calculator. You had, you know, the evolution of the TI83, and now you have a calculator on your phone. You're going to see the same progression. We're at the biggest and worst the devices will ever be. It'll only get smaller, better, faster, which will increase adoption.” - Rob
- {00:17:21} - “Having that digital twin is really a massive form factor for these experiences because having a 360 degree experience around something is really where we are going when it comes to any experience, but specifically the commerce space.” - Rob
- {00:24:08} - “How do I combine {the physical and the digital} into a live experience using a magic mirror or a head mounted display or a personal device that kind of enhances that experience? So that's where I see the evolutionary path. And I think all of those are possible, and that's the leading indicator is you're starting to see organizations bring physical spaces into digital experiences.
- {00:29:49} - “The amount of data that we throw off in our digital footprints is exceptionally high. When you start plugging in artificial intelligence to that, it now gives a massive pool of data.” - Rob
- {00:43:55} - “It seems like the people that went to go build the first experiences maybe weren't perfectly aligned with the purchaser of the Apple Vision Pro. I feel like there's a huge opportunity. The Apple Vision Pro is one of the greatest signifiers of a type of buyer that has existed in the past 10 years.” - Brian
- {00:47:21} - “There might be a skew here that we just haven't picked up on yet where there might be an opportunity to reach a more affluent female crowd that we just haven't tapped into yet because we tend to think of tech adopters and early adopters as being older affluent males. So there's maybe also a little bias in the way that we think about how these things are being built.” - Phillip
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