AI Explored Building Foundational AI Skills for Business
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Nov 26, 2024 Nicole Leffer, an AI advisor and expert in generative AI training for marketing teams, shares her insights on enhancing AI skills. She discusses the transformative journey of marketing professionals into AI, emphasizing the importance of effective prompt structuring for better output quality. Nicole highlights the capabilities and limitations of various AI tools, alongside the significance of tailored training. Listeners will discover practical applications of AI in marketing and how to leverage automation to enhance productivity.
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Unintentional AI Start
- Nicole Leffer's AI journey started unintentionally in 2021 as head of marketing.
- An AI writing tool ad sparked her interest, leading to team-wide adoption and experimentation.
ChatGPT & Career Shift
- ChatGPT's release fueled Nicole's AI exploration, shared in a CMO community.
- This led to a Zoom training for 100 CMOs, sparking paid training requests and a career shift.
Effective AI Communication
- Learn to communicate effectively with AI tools, focusing on clear instructions and context.
- Develop a unique communication style for optimal results, moving beyond 'prompt engineering'.