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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Trash, graffiti, George W. Bush
Sep 28, 2023
19:22
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable
success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode