Hey everyone, today we're talking to AdEspresso's CEO Max Chieruzzi about how to quickly optimize and A/B test Facebook ads. He's got some interesting insights on setting up an online inbound marketing funnel and how to evaluate the cost of a click vs. the cost of lead and customer acquisition.

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GE Ep 94 [2015]: How AdEspresso Spends as Little as $0.03 per Click on High-ROI Facebook Advertising