$55M in Sales: How Realtor Kate Carlton Uses Social Media to Build Her Business | Glover U

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Kate Carlton, a top-producing real estate agent from Raleigh-Durham, North Carolina, at the 2025 Live Unreal Retreat in Traverse City, Michigan. With over 10 years in the business, Kate has consistently grown her production year over year. In 2024, she sold 94 homes for $47 million in volume, and by June of 2025, she had already closed 45 homes at $25 million, putting her well on track toward her goal of 110 units for $55 million in 2025.

Kate shares why 2025 is shaping up to be her best year ever and reveals exactly how she’s using social media to grow her real estate business. She breaks down her must-dos for social media, her unique approach to storytelling, and how she gets clients to not only follow her online but also become part of her database and community.

You’ll hear how Kate turns her database into a thriving source of repeat and referral business, the strategies she uses to stand out, and how she’s built a loyal community that fuels her growth. She also opens up about the role Glover U has played in her success and the specific value she’s gained from attending the Retreat.

If you’re a real estate professional looking to leverage social media, build a stronger database, and create deeper client relationships, this interview is packed with actionable takeaways you won’t want to miss.