Emmy, Gracie, and Peabody award-winning journalist Jessica Yellin discusses her transition from journalism to entrepreneurship, launching News Not Noise on Instagram. She emphasizes the importance of reporting the facts and not the clickbait, relying on experts rather than pundits. Jessica explains how embracing an entrepreneurial mindset allowed her to amplify her journalistic voice.
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Quick takeaways
Jessica Yellin launched News Not Noise on Instagram, delivering trusted insight and reporting on facts rather than clickbait, gaining over half a million followers.
Transitioning from journalism to entrepreneurship, Jessica Yellin emphasizes the importance of having a vision, seeking support, and staying connected to the mission.
Deep dives
Starting News Not Noise on Instagram
Jessica Yellen, founder of News Not Noise, explains how she took the first step to start her news platform on Instagram. Despite the initial uncertainty and fear of doing things differently, she recognized the audience on Instagram and the opportunity to provide news in a way that appealed to them. With the support of friends and the need for accountability, she overcame the initial challenges and took the leap.
Transition from Journalist to Entrepreneur
Jessica Yellen discusses her transition from being a journalist to becoming an entrepreneur. She shares that her background in journalism and the risks she took in that field helped shape her mindset as an entrepreneur. The ability to chase down stories, take risks, and adjust based on new information are skills that she carried over into her entrepreneurial journey. She also emphasizes the importance of having a vision, seeking support, and staying connected to the mission that drives her.
News Not Noise: Disrupting the Traditional News Space
News Not Noise challenges the traditional news landscape by providing information in a way that resonates with a specific audience. Jessica Yellen highlights the need for news presented in a way that is devoid of negativity, partisanship, and jargon. By engaging with her audience on Instagram, Jessica connects with people who want news delivered differently, focusing more on substance and less on noise. She believes that her approach also appeals to a broader audience, including women and young people, who are often turned off by conventional news coverage.
The Challenges and FOMO as an Entrepreneur
As an entrepreneur, Jessica Yellen experiences moments of FOMO and various challenges. She worries about missing out on stories, opportunities, and the fear of making the wrong choices. However, she acknowledges that her role as an entrepreneur is not about breaking news first, but rather about redefining the way news is delivered and engaging with her audience. She stays focused on her mission and finds inspiration from her audience's desire for factual and substantive information. Despite the challenges, she remains committed to her vision and continues to innovate in the news space.
Jessica Yellin, Emmy, Gracie, and Peabody award-winning journalist, discusses how the competition for viewership in the internet age of instant information forced her to re-evaluate her approach. If she wanted her work to align with her intention, to explain the news and not just report the noise, Jessica had to pivot and find a new way.Launching her business, News Not Noise, on Instagram, Jessica has gained over half a million followers who rely on her to deliver trusted insight, relying on experts rather than pundits, reporting on the facts and not the clickbait. Jessica explains how embracing an entrepreneurial mindset allowed her to amplify her journalistic voice.