Introduction

Jessica Yellin, Emmy, Gracie, and Peabody award-winning journalist, discusses how the competition for viewership in the internet age of instant information forced her to re-evaluate her approach. If she wanted her work to align with her intention, to explain the news and not just report the noise, Jessica had to pivot and find a new way.Launching her business, News Not Noise, on Instagram, Jessica has gained over half a million followers who rely on her to deliver trusted insight, relying on experts rather than pundits, reporting on the facts and not the clickbait. Jessica explains how embracing an entrepreneurial mindset allowed her to amplify her journalistic voice.

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