Intuit: An Operating System for Small Businesses - [Business Breakdowns, EP. 77]

10 snips

Oct 5, 2022

John Feeley, Deputy CIO and Portfolio Manager at Findlay Park, sheds light on Intuit's impressive evolution since its 1983 inception. He discusses how the company has thrived amidst competition, focusing on consumer empathy and strategic acquisitions like Credit Karma and MailChimp. Listeners will learn about Intuit's innovative products like TurboTax and QuickBooks that dominate the market. Feeley also explores the complexities of the tax preparation industry and the importance of customer loyalty in sustaining growth.

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ANECDOTE

Intuit's Low Profile

Intuit, despite its size and long history, has low brand recognition.
It's a premier platform for managing finances and taxes, competing with Microsoft.

ANECDOTE

Intuit's Founding

Scott Cook, a P&G marketeer, not a technologist, founded Intuit.
He prioritized user experience, inspired by his wife's struggles with checkbook management.

INSIGHT

Intuit's Evolution

Intuit's expansion into small business and tax stemmed from user feedback and competitive pressures.
Microsoft's failed acquisition attempts shaped Intuit's defensive strategy.

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This is Zack Fuss, an investor at Irenic Capital, and today we are breaking down Intuit. Started by a former Procter & Gamble employee in 1983, Intuit has grown into the premier platform for consumers and small businesses to manage their finances and pay taxes. Along the way, it has fought off significant competition from the likes of Microsoft and others, and delivered handsome returns for its shareholders. In recent years, it has spent over $10 billion adding Credit Karma and Mailchimp to its platform of services. To break down this $100 billion market cap business, I’m joined by John Feeley, Deputy CIO and a Portfolio Manager at Findlay Park. Please enjoy this Business Breakdown of Intuit.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

[00:03:19] - [First question] - What Intuit does and their various offerings

[00:04:14] - The size and scope of their business lines and customer bases

[00:06:20] - Power to the People; How Intuit was founded

[00:09:47] - Evolving from Quicken to the core franchise of small business accounting and consumer tax

[00:13:30] - The value proposition of their products and their economic models

[00:17:43] - Whether or not Intuit’s offerings have a network effect similar to Microsoft Office

[00:21:56] - The barrier to entry for competition and what makes them so defensible

[00:26:04] - High level overview of the financials of the business

[00:30:22] - The competitive advantage of their culture and managerial style

[00:34:49] - Capital allocation historically for the company

[00:37:09] - The commercial imperative to acquire Credit Karma and Mail Chimp

[00:40:18] - Why acquire Mail Chimp given how different it is from their existing offerings

[00:43:06] - Potential risks for Intuit given the stride towards tax simplification

[00:45:31] - The key drivers of their growth beyond their expected GDP percentage

[00:49:45] - Lessons for investors and builders to take away from Intuit