This week, Valeria is joined by one of fashion’s most successful entrepreneurs: Joanna Griffiths. Joanna Griffiths is the Founder and President of Knix and Kt by Knix, the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally and is lauded as the pioneer of the leakproof/period underwear marketplace. Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder in 2022 through the sale of Knix for$320 Million Dollars.

In this episode, Joanna and Valeria share their insights on evolving work perspectives after motherhood, the challenges of integrating work and personal aspirations, and the transformative power found within uncomfortable opportunities. 

You can find Joanna on: 

https://www.instagram.com/joannaknix/

https://knix.ca/ 

http://bit.ly/3v93QiF

https://www.knixteen.ca/products/some-periods-a-first-book-about-periods 

Valeria is on:

https://www.instagram.com/valerialipovetsky/ 

https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 

https://www.tiktok.com/@valeria.lipovetsky 

Not Alone Podcast

What We Talked About:

• 00:00 Intro
• 00:20 Self-identity
• 02:41 Identity after motherhood
• 05:19 How time can affect perspectives, self-care, and priorities
• 08:03 A mother’s role in work and life
• 13:17 Multiple identities of an entrepreneurial women
• 15:12 Expectations on female entrepreneurs
• 17:07 Self-discovery through uncomfortable opportunities
• 22:21 Embracing self-accomplishments
• 23:53 Starting over and rising above the challenges
• 27:11 Work-life integration
• 28:46 Finding Balance Between 0 and a 100
• 32:09 Finding calm within the chaos
• 35:03 Evolving from ego-driven motivations
• 42:38 Life After Birth
• 46:14 Navigating the fourth trimester
• 48:58 The power of storytelling
• 52:02 Self-worth and self-esteem

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