The Recognized Authority

Positioning Yourself as the Go-To Expert in Your Niche [Listener Question]

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May 27, 2024
Learn how to position yourself as the go-to expert in your niche by crafting a strong positioning statement, understanding your ideal clients' language and pain points, creating engaging content aligned with your positioning, and repurposing content across multiple platforms. Gain actionable insights from the host on establishing authority, implementing positioning in marketing channels, and growing your audience effectively.
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ADVICE

Start with Positioning Statement

  • Analyze your past and ideal clients to identify who you want to serve and what problems you solve well.
  • Craft and repeatedly refine a clear positioning statement as the foundation for your marketing.
ADVICE

Use Clients' Language Exactly

  • Have recorded conversations with ideal clients to capture their exact language about problems and outcomes.
  • Use their language in your messaging to avoid industry jargon and connect authentically.
ADVICE

Craft a Distinct Point of View

  • Develop a distinct, strong, and sometimes controversial point of view to differentiate yourself.
  • Your point of view should be consistent and bleed through all your content.
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