The Changelog: Software Development, Open Source

Shipping work that matters (Interview)

Jun 25, 2020
Ryan Singer, Head of Product Strategy at Basecamp and author of Shape Up, revisits his methodology's impact on product development. He discusses how teams effectively ship meaningful work and the role of longitudinal thinking in design. The conversation shifts to the importance of collaboration among product, design, and development teams, addressing the challenges and successes of implementing Shape Up. Ryan also explores evolving user personas, the significance of understanding user experience, and the necessity of empathy in design.
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ANECDOTE

Fortune 50 Company Experience

  • A Fortune 50 company adopted Shape Up, resulting in increased collaboration and morale.
  • The emotional energy and excitement surrounding improved teamwork were surprising.
INSIGHT

Shape Up as a Mirror

  • Shape Up's effectiveness varies, highlighting team strengths and weaknesses.
  • It reveals issues in leadership alignment, programmer performance, and overall org structure.
ADVICE

Successful Project Handoff

  • Clearly define the scope and boundaries of a project before handing it off to a team.
  • This ensures successful execution and empowers teams to make detailed decisions.
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