The Changelog: Software Development, Open Source cover image

Shipping work that matters (Interview)

The Changelog: Software Development, Open Source

00:00

Evolving Personas in Design

This chapter explores the limitations of traditional personas in design, advocating for a more dynamic understanding of user experiences through a longitudinal lens. By emphasizing the importance of individual behaviors and contexts, it illustrates how deep qualitative insights can lead to meaningful design decisions. The discussion underscores the necessity of analyzing 'Jobs to Be Done' to effectively capture customer motivations and enhance product relevance.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app