It’s Q&A Friday. Today, Haley Janicek and Barrett Brooks talk about the lessons learned while growing ConvertKit, email sequences to nurture potential customers, when you should start thinking about producing original work, and more!

Today’s Questions

What surprising lessons have you learned growing a software company?
What kind of email sequence do you recommend after the three-email launch series — info email, email to destroy objections, or something else entirely?
Is producing original work a worthwhile goal, either aesthetically or for business metrics? When/how does a creator move from derivative work to original work?
What do you think most people fundamentally misunderstand?

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