#20 Be a Story Collector | Leveraging Stories to Market Your Gym

Every great brand has great stories, and your gym is no exception. From underdog successes to major milestones, the stories happening within your walls have the power to inspire your members in their workouts and attract new leads to your gym.

But are you collecting them?

In this episode of the PushPress Podcast, Dan Uyemura and Nick Reyes share why storytelling is a vital tool for modern-day gym marketing. They discuss how to identify the stories in your gym, train your team to recognize them, and communicate them effectively to build engagement, trust, and loyalty with your members.

Learn how to engineer experiences that create compelling stories, how to use technology to capture and share moments quickly, and how social proof can improve both your marketing and sales strategy.

Even the most established gyms can increase revenue and community impact through better storytelling, so this episode is for everyone.

What’s the best story your gym has? Share it with us at [podcast@pushpress.com](mailto:podcast@pushpress.com)! Or better yet, tag us when you post it on social.

Timestamps:

[0:42] Why humans are drawn to stories and how this impacts marketing

[3:56] Finding the "goldmine" of stories already in your gym

[5:58] Training your staff to spot and collect member stories

[8:18] Why publishing quickly is crucial

[12:13] Leveraging technology to scale story creation

[15:45] Leveraging stories to supercharge your sales process