173: Reading Jurors' Minds (with Elizabeth Larrick)

Oct 12, 2021

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Jury consultants assemble focus groups and then use psychology-based interview strategies to help lawyers get in the minds of jurors. Now they can do it virtually.

Elizabeth Larrick is an attorney who also does focus group consulting, and in this episode she shares insights into how this is now done virtually, using Zoom.

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General Resources

The 80/20 Principle (my email newsletter)
The 5 Pillars of a Tech-Powered Law Practice
The Inner Circle (an online community for law firm owners)

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