Ep717 | How To Increase Your Paid Ads Success

In this podcast episode, Doc Danny highlights the importance of an active and visually appealing Instagram profile for physical therapy businesses, emphasizing that potential customers often check a business's Instagram during their buying journey, which influences their perception and engagement. Drawing from his work with Patch, a marketing company, Doc Danny shares that businesses with well-curated Instagram profiles have higher returns on ad spend, as customers assess their credibility through social media. He advocates for consistent, relevant content and a holistic online presence including the business's website, Google Business page, reviews, and social media. This comprehensive approach, combined with word-of-mouth referrals, enhances online visibility, credibility, and overall marketing effectiveness.

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