SMW Podcast: Taylor Twellman interview + NCAA & XFL ratings

On today's episode of the SMW Podcast, Jon Lewis and Drew Lerner discuss the latest NCAA and XFL ratings news, plus (alongside contributor Adam Gostomelsky) host Apple TV lead MLS analyst Taylor Twellman joins the show for an impassioned and wide ranging interview.

Twellman discusses what the MLS deal with Apple TV means for the state of the league, how MLS can grow its audience despite a limited linear reach, dispels some misconceptions about the new deal, and gets into how coverage of the league has changed in its first few weeks on Apple. Then Twellman discusses soccer more broadly, and why the notion of the "big 4" leagues in American sports does not give soccer its due. Twellman also dives into topics surrounding the National Team, the state of the USSF, and the importance of the 2026 World Cup for soccer in the United States. Finally, Twellman gets into how he feels about social media, and talks about some scary instances he's had with social media in the past.

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