How to Get Started with Paid Performance Marketing

[00:27] Today’s Topic: How to Get Started with Paid Performance Marketing

[00:40] Affiliate marketing can be performance marketing.

[01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.

[01:25] Neil thinks it is running paid ads.

[01:40] Facebook loves paid ads.

[02:02] Go to your competitors’ fan pages and look at their info and ads link.

[02:26] SEMRush is good for this research, as well.

[03:25] Tracking and attribution is important.

[03:34] Leaddyno is a great tool for this.

[04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.

[04:41] Focus on one area before you focus on too many things and spread yourself thin.

[05:19] That’s it for today!

[05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

How to Get Started with Paid Performance Marketing | Ep. #1013