21 Hats Podcast Should I Buy the Building? Or Stick to the Business?
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Oct 28, 2025 Lena McGuire, CEO of Spoka Kitchen and Bath, shares insights on the benefits of buying commercial real estate for her growing business. Jay Goltz, a retail expert, emphasizes the long-term value of property appreciating beyond business worth. Liz Picarazzi discusses navigating supply-chain challenges and tariffs while showcasing an AI tool that streamlines her sales process. They delve into strategic considerations like financing, location over price, and adapting to market uncertainties to ensure longevity in their respective industries.
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Outgrowing A Tiny Showroom
- Lena described outgrowing a 370 sq ft showroom and needing up to 5,000 sq ft with interim steps.
- She placed a bid on a local building but ended up first contingent after another contract progressed.
Buy Mixed-Use Space For Stability
- If you need showroom, office, and event space, prioritize buying flexible mixed-use property near your ideal clients.
- Set up an LLC to hold property and lease space to your business to separate operations and ownership.
Mixed-Use Buildings Are Undervalued
- Buying commercial property with residential above can be easier because fewer buyers compete for mixed-use buildings.
- Owning the building you occupy reduces landlord risk and provides stability for your business.