Proof to Product

314 | Shopify Invests in Faire. What this means for you with Katie Hunt

Oct 10, 2023

Shopify's recent investment in Faire and the closure of its Handshake platform are stirring up conversations in the retail world. The speaker shares insights on what this shift means for B2B operations and the overall wholesale market. Key features of the Shopify-Faire partnership bring both excitement and concern about future implications. Additionally, there's a strong emphasis on leveraging these platforms wisely, staying informed about market changes, and engaging with the community for growth and success.

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Quick takeaways

Shopify's investment in Faire marks a strategic shift in the wholesale landscape, simplifying access and integration for users of both platforms.

The partnership raises concerns over market consolidation and poses important questions about vetting processes and commission structures for brands.

Deep dives

Shopify and FAIR Partnership Overview

Shopify has announced its decision to close its wholesale sales platform, Handshake, while investing in and expanding its partnership with FAIR. This partnership signifies a strategic move, as Shopify seeks to strengthen ties with a leading player in the B2B wholesale market. By making FAIR its recommended wholesale marketplace, Shopify allows its users easier access to wholesale opportunities. The collaboration suggests potential improvements in inventory and integration features between the two platforms, which could enhance user experience for both buyers and sellers.

Intro

4min

Exploring the Integration: Shopify and FAIR Partnership Highlights and Questions

6min

Leveraging Tools and Staying Informed in Business

2min

News recently broke that Shopify was closing Handshake, its wholesale sales platform, and investing as a shareholder in Faire. Today’s episode is bringing you the news mixed in with a few of my thoughts on the topic. I will be doing a deeper analysis and sharing some research I’ve done within our LABS program - so definitely look for that if you’re one of our LABS members.

As you listen today, please keep in mind that I have no ties to Shopify or Faire, other than I coach thousands of people who use both platforms daily. The opinions expressed today are mine based off of information I’ve read in the news, research I’ve conducted and my general thoughts as someone entrenched in the wholesale world.

Today’s episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I’ll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don’t make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

You can view full show notes and more at http://prooftoproduct.com/314

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