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TED Talks Daily
How business can improve the world, not just the bottom line | Esha Chhabra
Mar 4, 2024
Esha Chhabra, an outspoken environmental business journalist, challenges businesses to shift from profit-driven models to regenerative practices that benefit both the planet and people. She discusses how sustainability often masks inaction and highlights examples of companies like Veja, which prioritize social and environmental impact. Chhabra's insights emphasize the urgent need for a transformation in business strategies, advocating for innovative approaches that integrate purpose into every aspect of operations, paving the way for a more equitable and sustainable future.
12:08
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Quick takeaways
- Sustainability must move beyond marketing to drive real change in businesses.
- Regenerative businesses prioritize holistic impact over profit maximization.
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Transition from Sustainable to Regenerative Businesses
Traditional business models focused on growth and profit have led to environmental and social challenges. This has prompted a shift towards sustainable businesses initially, where companies incorporated eco-friendly practices for marketing purposes. However, sustainability alone falls short in addressing the core purpose and impact of businesses. The evolution towards regenerative businesses emphasizes restoring and revitalizing communities and industries while prioritizing social and environmental problem-solving over profit maximization.
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