TED Talks Daily How business can improve the world, not just the bottom line | Esha Chhabra
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Mar 4, 2024 
Esha Chhabra, an outspoken environmental business journalist, challenges businesses to shift from profit-driven models to regenerative practices that benefit both the planet and people. She discusses how sustainability often masks inaction and highlights examples of companies like Veja, which prioritize social and environmental impact. Chhabra's insights emphasize the urgent need for a transformation in business strategies, advocating for innovative approaches that integrate purpose into every aspect of operations, paving the way for a more equitable and sustainable future.
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Limitations of Traditional Business
- Traditional business models prioritize scale, growth, and profit maximization.
- This approach has negatively impacted the planet and left people seeking more balance.
Sustainability as Marketing
- Sustainability efforts, while well-intentioned, often become marketing tactics rather than substantial action.
- True change requires a shift beyond superficial sustainability.
Regenerative Business Defined
- Regenerative businesses prioritize solving social and environmental problems.
- They embed impact into every facet of their operations, going beyond superficial solutions.