Chris Stegner, CEO of Very Big Things, discusses the power of building a legacy-worthy brand through innovation and excellence. He highlights the impact of generative AI on businesses and emphasizes the importance of not procrastinating on innovation and excellence to truly move the world. Ambitious leaders can digitally elevate their brand with Very Big Things.
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Quick takeaways
Building a legacy worthy brand involves creating a brand that reflects innovation and excellence, dominating any sector it moves into.
Generative AI has the potential to revolutionize businesses, affecting every industry and driving higher profitability through automation and efficiencies.
Deep dives
Building a Legacy Worthy Brand
Building a legacy worthy brand involves creating a brand that one would be proud of if reflecting on it from their deathbed. Companies such as Apple, Nike, Tesla, and Dyson are examples of legacy worthy brands that provide immense value to their customers. Domino's pizza is another example of a less obvious brand that transformed their business by investing in better ingredients, improved cooking processes, and advanced technology, resulting in a significant increase in their value. A legacy worthy brand offers products or services that are of exceptional quality, meet customers' needs, and establish a strong reputation in the market.
Excellence and Innovation in Brand Building
Achieving excellence in brand building involves executing innovative ideas flawlessly. Dyson and Tesla are prime examples of brands that have successfully combined innovation and excellence in their products. Dyson introduced revolutionary vacuum technology and created beautifully designed products, offering superior performance and lasting quality. Tesla brought innovation to the electric car market, producing vehicles that not only incorporate cutting-edge technology but also deliver a superb driving experience. When a company consistently delivers both innovation and execution excellence, it establishes a strong brand presence that customers trust and are loyal to.
The Impact of Generative AI on Businesses
Generative AI is predicted to have a greater impact on businesses than mobile technology, the internet, and computers combined. This technology can enhance customer experiences, improve employee productivity, and create automation and efficiency across various industries. From pet grooming salons to legal firms, generative AI has the potential to revolutionize and optimize business processes. Its ability to generate new ideas, streamline operations, and increase profitability makes it a game-changer for companies seeking to adapt to the future. Embracing generative AI sooner rather than later can position businesses for long-term success in a rapidly evolving digital landscape.
Chris Stegner is the CEO of Very Big Things; a technology Innovation & Excellence company. They help companies become their greatest self by digitally elevating their brand, experiences, and opportunities.
Top 3 Value Bombs
1. When you build an entire brand around the idea of innovation and excellence, you tend to just dominate any sector you move into.
2. Generative AI can affect almost every single business in the world. It's hard to think of a business that will not be affected by creating a better experience, the customers creating a better experience for their employees, creating tons of automation and efficiencies, and from there, drastically higher profitability.
3. Don't procrastinate on your innovation. Do not procrastinate on excellence. These are the things that could take your company from where it is today and turn it into something that's truly special, that really moves the world.
Ambitious leaders grow their companies by partnering with us to digitally elevate their brand, experiences, and innovation - Very Big Things
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