The Self Publishing Show SPS-408: Essential Tips for New Authors – with Mark Dawson
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Oct 27, 2023 Bestselling author and self-publishing expert Mark Dawson shares essential tips for new authors, focusing on mastering book production, establishing online presence, leveraging email lists, understanding metadata, and adapting to the evolving landscape of self-publishing.
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Publish Your Best Work Before Chasing Speed
- Publish only work that represents your best current standard, even if that means breaking a preferred release schedule.
- Mark revises repeatedly, seeks feedback, and stops only when further changes become mere punctuation moves.
Professional Packaging Protects Your Reader Base
- Professional packaging determines whether a book can compete beside traditionally published titles on a virtual shelf.
- Covers, blurbs, copy editing, and proofreading collectively prevent a disappointing first purchase from ending the reader relationship.
Build An Online Home You Actually Own
- Establish an online home you control, ideally a website that presents books, captures traffic, and directs readers to retailers.
- Treat social platforms as useful community channels, not permanent property, because policy or ownership changes can erase your reach.