
The Self Publishing Show
Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.
Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.
James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.
Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
Latest episodes

Jul 26, 2024 • 1h 17min
SPS- 432: The Final Cut with James Blatch, Joe Solari from Author Nation, and Darren Hardy from Amazon KDP.
James talks to Joe Solari, the man responsible for the world’s largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we’ve ever had on the show.

Jun 21, 2024 • 31min
SPS-431: Support for Self Publishing with Draft2Digital
Nick Thacker VP of Author Success at Draft2Digital joins James to dive into what's new and what D2D can offer the self publishing world.

Jun 14, 2024 • 36min
SPS-430: The New Content Creation Place with Marco Moutinho from Dibbly
James talks to Marco Moutinho from Dibbly, a content creation platform, which can help you with freelance services. Dibbly also offers an AI tool ‘Kip’ that has some fantastic features to offer the indie author.

Jun 7, 2024 • 44min
SPS-429: How do you strategise and what is the best way to invest in editing?
This week James talks to bestseller Suzy K Quinn and editor Adam Strange from Kevin Anderson & Associates, who brings a wealth of knowledge and experience on editing to the show.

May 31, 2024 • 24min
SPS-428: The BookBub new release - Rocket boost
Join James and Carlyn Robertson from BookBub talking about what's new at BookBub and what BookBub can offer.

May 24, 2024 • 25min
SPS-427: Direct Selling FTW with Alex Smith from Bookvault
A fast emerging aspect of indie marketing is direct selling. Bookvault have risen quickly to the top of many authors go-to suppliers for print-on-demand, especially for those special editions that can be extremely good for your bottom line. This week’s show features a chat with Bookvault’s Alex Smith.

May 17, 2024 • 33min
SPS-426: Format your book in style with Vellum
Vellum is the gold standard for editing your book ready for publication. Listen as James Blatch talks to Brad West about tips for preparing your book

May 10, 2024 • 33min
SPS-425: Which Book Promo is Right For Me? with Mike Hourigan
Listen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.

Apr 26, 2024 • 42min
SPS-424: What’s the big deal about Romantasy? With Alex Newton
Data expert Alex Newton discusses Romantasy trends, promotional tactics, and book sales strategies. They explore romantasy genres, Romantasy market trends, and upcoming releases. The podcast also touches on data scraping for finding authors and personal weekend plans.

Apr 19, 2024 • 35min
SPS-423: Create a Killer Author Website – with Stuart Grant from Digital Authors Toolkit
Join James Blatch and Stuart Grant from Digital Authors Toolkit and also the highest rated web designer on Reedsy, as they discuss the future of Author websites, direct selling, and how you can make your website stand out.
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