WP Tavern #177 – Charlotte Bax on Reducing Your Website’s Carbon Footprint
Jul 16, 2025
Charlotte Bax, a sustainable web designer and founder of the climate tech startup Enor Toolbox, dives into making websites eco-friendly. She shares her transformative journey from lifestyle blogging to prioritizing sustainability in web design. Key topics include optimizing images, choosing green hosting, and advanced tactics like grid-aware websites. Charlotte also highlights WordPress's potential in promoting digital sustainability and encourages listeners to implement practical steps to cut their websites' carbon footprints. It's a call to action for greener online practices!
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Charlotte's Sustainable Web Journey
- Charlotte Bax transitioned from sustainable lifestyle blogging to sustainable web design by aligning her passion with her technical skills. She founded Enor Toolbox to bulk measure website CO2 emissions. - She emphasizes making sustainability an integral part of web design through practical tools and advocacy.
Internet's Huge Hidden Footprint
- The internet's carbon footprint rivals major industries, ranking as the seventh largest global polluter if considered a country. - The pollution impact is hidden from users, creating a disconnect between usage and environmental consequences.
Choose Green Web Hosting
- Choose green web hosting certified by the Green Web Foundation to reduce your site's carbon footprint. - Verify if your hosting uses renewable energy through their online database or tool for easy sustainability checks.