It’s a back-to-school reset! But not the one with matching lunchboxes and over-the-top ‘what’s in my kid’s bag’ trends. Instead of overhauling everything for the kids, Jen and Jill are flipping the script on what a real reset means and breaking down how TikTok is fueling quiet overconsumption and spotlighting what to do to stay grounded, intentional, and spend way less.

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Deinfluencing Back to School “Sales”