Financial Advisor Success Ep 115: Building The Confidence To Turn A Personal Mission Into An Advisory Firm Niche with Hilary Hendershott
Mar 12, 2019
Hilary Hendershott, founder of Hendershott Wealth Management and creator of Profit Boss Radio, discusses her journey in empowering women in finance. She recounts overcoming imposter syndrome and gaining confidence through consistent business growth. Hilary shares insights on launching her successful podcast, generating client leads, and the importance of targeted marketing. She also emphasizes the need for women to seek mentorship and community in the finance industry, defining success as meaningful, human-centered work.
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Episode notes
Niche Podcasting Scales Advisory Growth
- Low barriers and niche audiences let a podcast connect deeply without mass reach.
- You only need a few highly-aligned listeners to build a profitable advisory practice.
Stop Comparing To Media Giants
- Avoid comparing yourself to top media figures; compare to someone one or two steps ahead.
- That keeps expectations realistic and reduces imposter syndrome as you grow.
Delegate Podcast Tech Setup
- Use a podcast launch service or course to handle technical setup and launch.
- Delegate production so you can focus on content and running your firm.
