

Amalfi Estates Founder’s journey of loss and hope amid the LA wildfires
Jan 15, 2025
Anthony Marguleas, Founder of Amalfi Estates, shares his heart-wrenching account of losing his Pacific Palisades home to the LA wildfires after over 30 years. He highlights the staggering loss within the community, with 60% of residents affected. Anthony addresses the complicated insurance landscape, rampant price gouging in temporary housing, and the essential role real estate agents play in aiding displaced families. Despite the challenges, he conveys a message of hope and resilience as the community begins to rebuild.
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Personal Loss and Community Impact
- Anthony Marguleas lost his 30-year family home in the LA wildfires, bringing a suitcase.
- The fires destroyed 60% of Pacific Palisades homes and businesses, displacing 23,000 residents.
Insurance Challenges
- The California Fair Plan, state-backed insurance, has lower loss-of-use coverage than traditional policies.
- This leaves many fire victims with only 2-3 months of rental assistance versus the typical 2-3 years.
Rental Market Price Gouging
- Price gouging is rampant in the rental market, with some increasing prices by 100%.
- While a penal code limits increases to 10%, the high demand allows sellers to circumvent this.