Creating a Design System to Reduce User Experience Friction with Shawn Sheely from US BANK
Jun 4, 2024
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Former VP Head of Experience Technology at U.S. Bank, Shawn Sheely, shares insights on breaking down silos between design and engineering teams, establishing a consistent Design System, and measuring accessibility. The discussion highlights resource allocation, communication frameworks, and team adaptability for successful outcomes.
Efforts were focused on creating a frictionless onboarding process by minimizing clicks and simplifying screens for tasks like applying for a savings account. Streamlining assistive technology integration ensured a seamless process, reducing content by a third on a single screen.
Elevating Online Presence with Frictionless Design
The podcast emphasized the significance of eliminating costly friction in user experience by optimizing website and mobile applications. Implementing a design system and integrating technology and design seamlessly were highlighted as pivotal for driving great digital experiences.
Harmonizing Creative Design and Technical Engineering
The discussion underscored the challenge of balancing creative design and technical engineering, particularly in non-digitally native companies like US Bank. Aligning the two factions to create a cohesive product experience was imperative for delivering successful digital transformations.
Importance of Collaborative Multidisciplinary Approach
Sean advocated for a collaborative approach where designers and engineers work closely together, aiming to solve customer-centric problems effectively. Fostering open communication and collective goal setting among team members can lead to streamlined development processes and enhance overall customer satisfaction.
Measuring Accessibility and Inclusion for Success
Sean emphasized the value of prioritizing accessibility as a crucial aspect of design, viewing it as an opportunity to tap into underserved markets and enhance customer experience. By integrating accessibility into the core of the design process, businesses can create inclusive products that cater to a wider audience.
Creating Consistent User Experiences Through Design Systems
Establishing robust design systems can ensure consistency across digital experiences, providing a standardized framework for designers and engineers to work cohesively. By aligning design practices and maintaining uniformity, organizations can accelerate the design-to-development lifecycle and deliver cohesive customer experiences.
In this episode, Shawn Sheely, the former VP Head of Experience Technology at U.S. Bank, joins us in our CXO series to talk about Continuous Technology Optimization (CTO). Sean shares invaluable insights on breaking down silos for clear communication between design and engineering teams, establishing a consistent Design System, and measuring accessibility as a crucial metric of success.
We also discuss the importance of adaptability, resourcefulness, and teamwork when unexpected challenges arise. The episode highlights how creative resource allocation, effective communication, and a unified team approach can lead to successful outcomes.
Listeners will learn…
How to allocate resources efficiently and prioritize tasks when time is limited.
Ways to build a strong communication framework to ensure team alignment during rapid changes.
Strategies to encourage flexibility and adaptability among teams to handle last-minute adjustments.
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Listen to the best highlights from the podcasts you love and dive into the full episode